Side-by-Side Analysis: Execution Roadmap vs Infrastructure Implementation (v1.2) · click any VS to compare
country / OS / device publisher / placement ad format / SDK version
user / device history exposure / click / install clickmode history / creative interaction fraud risk / post-install quality
targeting / budget blacklist / whitelist creative availability / tracking readiness
geo / OS / bid type user-offer affinity / publisher-offer affinity
bid / pacing / CTR / IVR publisher quality / traffic risk
video / playable / end cardmore-offer
video / playable / iconCTA / end card / store metadata
CTA-only / global-click / playable completion more-offer icon click / StoreKit / SKOverlay / Inline Install store open / tracking readiness
offer × template × creative × clickmode × path pCTR / pIVR / pCVR pLTV / pROAS / click quality / attribution integrity
advertiser bid + predicted value budget / pacing / win rate floor / ROI / traffic risk
執行最終展示與 SDK 行為 clickmode execution click / store open / install prompt more-offer / SKOverlay / Inline Install
Evaluates per-offer CTR target inputs to determine placement-specific clickmode feature enablement during serving.
MMP postback / install / revenue retention / fraud label creative performance / publisher quality
Differentiates user click intent (e.g., accidental clicks, system auto-trigger clicks) and tracks deep creative metrics like playable completion rate and video completion rate.